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  1. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    While not all multiple blogger sites are high quality, many of them are among the top websites and are read regularly by hundreds of thousands of readers. There definitely seems to be a higher incidence of bloggers on high profile multi-blogger...

  3. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    For example, let’s say you are looking for pages or blogs about “flights” on Blogspot, WordPress.com and Blogger sites, you could simply search for: flights site:Blogspot.com site:blogger.com site:wordpress.com” (opens in new window)

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    As you might expect, reaction to the event is quite visible to anyone looking at the brand, or the CEO after the audio of the conference call, posted by blogger Jim Romenesko, went viral. Convincing the CEO of the importance of social media may...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Spark a story idea and attract a journalist or blogger to do a larger story that might gain a natural link. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link...