I'd like to thank William Flaiz for the kind words in his last article. If your agency isn't talking to you about local, ask why. As your agency's voice, you must make a stronger argument centered on ROI to help our client build their case.
I feel it's time to turn the column over to someone with a strong agency background who can expand the level of SEO insight I strive to offer. Until recently, I was vice president of SEO and Web analytics at Razorfish, running all organic search...
As part of a global agency, I welcome a shift to focusing on client returns. ROI on the Prize for SEO Again, the economy will dictate scrutiny of every marketing dollar spent, and clients are going to want to know ahead of time what they can expect...
In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.
While my agency has started educating clients on how to handle certain components of SEO, no clients have stopped working with us to take the work in-house. SEO Went Mainstream After the roller coaster of a year SEO has had, there's room for a...
Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Agency.com Laying the foundation for in-house SEO success, long-term cost savings, gaining project support at the...
Increased traffic and organic conversions are the meat and potatoes the client expects to be served by their agency. Explain what SEO changes will do in the short-term and how the site will perform in the long-term.
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
On the agency side, you may have a team getting involved in video promotion that includes SEO, creative, and Web development. About nine to 12 months ago, it was acceptable for an agency to compartmentalize its search practice.
In today's SEM agency issues column, "The Universal Mastery of Video Content," William Flaiz walks you through the proper way to optimize video content for universal search. After all, it wasn't too long ago when universal search rocked the world...
In today's SEM agency issues column, "There's No Secret Recipe to SEO," William Flaiz shares some tips for guiding you down the path to SEO success. Some marketers are looking for a secret, step-by-step recipe to SEO success.
The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. With all of the conference events, podcasts, and social media buzz focused on SEO, it's easy to lose sight of how young a profession...
In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
We can make reasonable assertions, but an agency's track record is ultimately the best measure of potential success. The imprecise nature of SEO tends to put clients on edge. If you work in SEO, you know it instinctively: "How much additional...
Questions often center around how many people an agency has servicing its clients, yearly billings, how many projects an account team services at simultaneously, and other numerical issues. A request for information (RFI) document is usually sent...
In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make.
The challenge was put to my agency by a large publishing client, and we delivered results that made our client look like a genius to their higher-ups, and improved the site overall. We reviewed wireframes as they were developed, helped define...
In today's SEM Agency Issues column, How to Take on a Major SEO Client"," William Flaiz shows that it's simple, when you break it down: first, give them what they need; then give them what they want. Taking on a large search engine optimization...
This obvious but necessary role is often overlooked when budgeting for Web analytics, and while working for a large agency I've seen many staffing setups for analytics operations. Some companies with one or two resources spend 20 percent of their...
Many critics oversimplify this relationship as one between a search engine owner and a search agency. And most importantly, it means continued separation between engine and agency. This applies to organic and paid search, as the agency competes in...
