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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop your business, especially if you already offer products or services related to advertising or marketing, public...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    Shifting to an internal system, with a key person to manage the data just made more sense compared to using a third party agency, which historically was more expensive, and was even effective as far as maximizing ROAS, said Rob Morrow, director of...