At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed his responsibilities over to me. Until recently, I was vice president of SEO and Web analytics at Razorfish, running all...
Just because Avenue A | Razorfish is connected to Microsoft doesn't mean that it will be the agency of record (AOR) or even the contracted agency for a Microsoft engagement. Just like any other agency, Avenue A | Razorfish must bid on work at...
So that only leaves one major search engine who's also in the SEO business: Microsoft, which acquired Avenue A | Razorfish and its SEO business with the aQuantive acquisition. After all, why wouldn't customers assume, even if it weren't the case...
Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.
If you look at the Avenue A / Razorfish deal along with this one, both deals make more sense. The assets acquired with Razorfish would have some synergy with Yahoo's social networking properties. We've been talking about this at my agency this...
Joshua Palau, group director of search at Avenue A | Razorfish As a marketer / agency – where do I spend my time? As an SEO specialist, I would love to just get a better understanding of how all these forms of media will play on the results page.
Joshua Palau, group director of search at Avenue A | Razorfish Social media will either sort out privacy concerns and become a major avenue for marketers, or it will perish under the weight of privacy concerns.
SEW Experts: Search Marketing on the Efficient FrontierMicrosoft bought Avenue A | Razorfish and Atlas Search. SEW Experts: SEM Agency: Uphill Battle? Part 2After deciding to go out on their own to start a search marketing agency, the main...
While the engineers at Avenue A | Razorfish each have different specializations and levels of expertise, the majority of an engineer's time is spent on client services, education, and new business. The role of an agency SEO engineer typically...
William is the vice president of SEO and analytics at Avenue A|Razorfish, and I worked directly for him over the past year. Many of the readers may know I have moved on from Avenue A|Razorfish to a new role with Emergent Marketing/Brulant, Inc.
Optimized Code + Crawlability ≠ SEO," Avenue A | Razorfish VP of SEO William Flaiz debunks the common IT myth that SEO is all about making a site crawlable, and the thought of bringing an SEO partner into the mix is just a waste of time and money.
In the introduction to the Avenue A | Razorfish SEM team, An Inside View of the Agency, I stressed that the Product Technology (PT) team was an invaluable resource in helping client Web sites rank well.
This week will be no different, as Rocco Albano, our Web Analytics Lead, provides some bullet points below that break down some of the main deliverables promised in one type of Analytics offering at Avenue A | Razorfish.
Avenue A | Razorfish's team in New York has also been working on a project to help alleviate the issue of non-indexability. In an agency setting, where literally dozens of sites can be created for large corporations' unique brands, this will allow...
Today's Outsourced ColumnChris Boggs gives An Insider's View of what life is like at Avenue A/Razorfish, and breaks down some common roles within agency teams. IAC Launches Its Own IncubatorSimilar to Yahoo's Brickhouse, IAC has launched an...
Today's Outsourced ColumnChris Boggs gives An Insider's View of what life is like at Avenue A/Razorfish, and breaks down some common roles within agency teams.of Web Sites are Real Estate RelatedA February 2007 Netcraft survey says that of the 108...
I imagine I'll get to occasionally brand our successes, but we do leave more of that to our weekly newsletter, Avenue A | Razorfish's Search Marketing Trends. In this new column, I hope to be able to provide an insight into the world of big agency...
Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.
Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.
Avenue A | Razorfish released its third annual Digital Outlook Report yesterday, a hefty 143-page book examining the state of digital media in 2006. They really came back in a big way last year, particularly for key accounts like Avenue A...
