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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Along with Hangouts, you should make sure that you are changing other aspects of your company...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    If you’re an agency, set-up a meeting with them through your contact and have them facilitate some introductions. Most likely, SEO and link building isn't even in their vocabulary … but it doesn’t matter, because it’s no skin off their back.

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Working in an agency, I reckon this saves me at least an hour a week. If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. In today’s tough economy, SEO professionals who constantly try to...

  7. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...

  8. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Mind you, there are many organizations with an in-house agency, this isn't the same, nor should it be mistaken for “in-house” SEO. An agency partner should understand this process and provide insight and opportunity to ensure the benefits of SEO...