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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Along with Hangouts, you should make sure that you are changing other aspects of your company...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...