And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing...
I received an email last week from a student in my SEO class at Georgetown University. It's a sad state of affairs that in some in-house positions, if the SEO has not made a name for themselves within the company, then their voice may not be heard...
Basic Tips to Improve WordPress for SEO and the User Experience In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs).
SEO is constantly changing so your pitches should, too. OK: So What Can We Do To Get More Women in SEO? The same way I'd encourage men to get involved in SEO or speak," Hoffman said. Unfortunately, for every amazing SEO out there, there are five...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
SEO One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from...
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. The SEO Starter Guide is filled with Google's advice on best...
Similar to detailed PPC campaigns, SEO campaigns can get granular information to influence what content is produced when as well as how it is displayed. Content strategy is all about matching visitor intent with the right message to meet user needs...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social...
Along with Hangouts, you should make sure that you are changing other aspects of your company, such as your SEO, and utilizing other tools and tactics to be successful overseas. You can learn more about aspects of international SEO here.
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
As always, there is the SEO angle to anything social. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the...
Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
