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Sentiment Analysis

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  1. Machine Learning Basics for Better Content & SEO Results

    Sentiment analysis, however, although scoffed at by many, isn't entirely impossible, in my opinion. In the example above, such things as how many other target sites linked to from the source page are suspected of buying links, the probability...

  2. Driving Consumer Insights With Mobile Analytics

    And then for Referrals, Trend analysis would cover changes in sentiment over time. Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Positive Sentiment / Complaint Count Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. Perform Cost-Based Analysis (CBA). Use Cost-Based Analysis (CBA) – and estimated ROI if...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.

  5. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    When asked about negative sentiment analysis in October, David Baser, a product manager for the digital giant, told ClickZ News, "When we've researched this, we have found the vast, vast majority of content is positive.