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Sentiment

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. Search results beware and be aware, customer service is...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have its work cut out for it. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is no coincidence that the sentiment of this successful campaign came from the top, as illustrated a selfie tweeted out by Ted Hockey, President and CEO of TD Canada Trust, with a customer of 60 years.

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Where do we get our data? And, "How do we further our marketing careers?

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    What About Sentiment? It was able to go far beyond simple synonyms, even beginning to extract searcher sentiment in some instances. Things like sentiment and intent are often difficult to determine accurately, even for a human.

  6. Future of Search & Content Marketing: Expand Your Mindset

    MacGurn shared a case study he ran across that measured sentiment of images in social media. They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the...

  7. How to Dominate the Entire First Page of Google

    In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Your online reputation can impact virtually every aspect of your digital marketing program from the...

  8. How Link Building Changed in 2013

    I turned to Duane Forrester, who manages Bing Webmaster Tools, for this one but in a nutshell, he backed up a lot of sentiment about letting links happen naturally for the best results.the reality is, more now than ever, letting links build...

  9. Machine Learning Basics for Better Content & SEO Results

    Sentiment analysis, however, although scoffed at by many, isn't entirely impossible, in my opinion. Do you understand what they're capable of learning and how they go about it? If not, it'll be helpful to any SEO or content writer to understand...