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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It gives you more information and more insight, but can offer little to no direction into what to do with it. Whenever we act on the information from an attribution model we are always either: upweighting certain touchpoints that we think...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  3. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Due to the unique and sensitive nature of child abuse and child exploitation, Microsoft has been, and remains, a strong proponent of proactive action in reasonable and scalable ways by the technology industry in the fight against technology...

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    The lawsuit was brought about in 2010 by a plaintiff who claimed Google was disclosing sensitive and personal information to third parties when she searched for her own name and her family members' names in the search engine, and then clicked on...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google has noted, that this isn't "not search retargeting or search remarketing" because it doesn't provide access to or use information about users' Google search histories, and can't be used in connection with sensitive categories.

  6. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. We're glad to see it supports our long-held view that requiring search engines to suppress...

  7. A 7-Step Landing Page Template to Convert Prospects into Leads

    You get to concentrate on your work without worrying about the security of your mission-critical and sensitive personal information. Now that you've selflessly shared valuable information, you've positioned yourself as a helpful expert.