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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa could sense excitement in his voice. The company had been going through a PR crisis...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    His strategy was simply to get all of these experts together, who already had their own existing networks, and have each of them contribute an article a month. Focus on how you can help them financially, socially, or by appealing to their sense of...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). Make sense of the data you have before embarking on the latest and greatest.