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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. SEO is also about creating navigation and archiving systems that make sense to both...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. This makes sense as more brands invest in supplementing...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    By not responding to audience feedback – even if you’re being criticized – you’re missing an opportunity to engage your readers and build a community. It’s even okay to weave in relevant features of your software application, for instance, in posts...

  6. How to Turn Data & Creativity Into Great Content in 3 Steps

    If you have access to data that tells you exactly what your community wants to be reading, and when they want to read it, it seems illogical to ignore it, right? It makes sense really. Marketers seem to spend their lives trying to reconcile science...

  7. How to Build Your First Content Marketing Strategy

    Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks. These things would make a lot of sense and create a positive impact for your business.