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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    This is the first time we’ve given the industry and the marketplace a sense of specifically how big social media revenues are. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Back around 2009 there was a lot of speculation about whether smartphone...

  5. Deal With the Big Rocks First

    This usually leaves users with a sense of doubt and inhibits conversions. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of...

  6. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. Put all of this together in a spreadsheet and...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    If you have recently recovered from Panda, then it makes complete sense to crawl the top pages receiving traffic from Google organic post-recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Incorporate tools into this local data warehouse to push updated information to as many places as possible in a way that makes sense to the ecosystem. Ensuring data consistency in all of these places will lay the groundwork to enable Google to make...