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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Incorporate tools into this local data warehouse to push updated information to as many places as possible in a way that makes sense to the ecosystem. Ensuring data consistency in all of these places will lay the groundwork to enable Google to make...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I read that, it made sense why I see so many link audits that contain m.biz subdomain links from sites like this: Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on...

  4. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. The United States National Security Agency (NSA) has its own...

  5. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of...