SEO News

Sense

RSS
  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    What's hard is quantifying and prioritizing that crawl data, then applying it to the site in a way that makes sense to the client. There isn't an SEO in existence that doesn't love crawling a site. There's something undeniably powerful in clicking...

  2. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. Given the digital marketing industry's focus on content marketing, it seems...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about creating navigation and archiving systems that make sense to both humans and technology. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense...