In most agencies you'll see a lower level employee making the day to day adjustments on the campaign and the more senior manager overseeing the optimization efforts and client relationship. Each SEM manager most likely has their own approach and...
As I digress back to Bing Places, Ginny Sandhu, Senior Product Manager at Bing described the new product: As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
While Yext offers its own set of products in the area of listings management, Localworks is specifically targeted to reach Yahoo's base of more than 1 million small business subscribers, according to Virginia Hines, senior product manager at Yahoo.
Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics along with instructions on how to use it – in the comments to help others find those...
Laura Roth, Senior Conference Manager for SES At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
A blog post from Noam Ben Haim, senior product manager for travel at Google, said that it is only available, or applicable, for people in the UK, France, Italy, Spain or the Netherlands. After a long delay, Google Flight Search, its airline flight...
Bring em on," enthuses Natalie Burgwin, senior manager, public relations at 1-800-Got-Junk? Michael Freeman, senior search manager at ShoreTel Sky, which provides enterprises with hosted VoIP phone systems, says that the type of conversation...
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. An eBay study on the effectiveness of paid search advertising claims that...
Laura Roth, Senior Conference Manager for the SES Conference She’s always encouraged me to put my mind to whatever I want to do and not believe there are any ceilings as to what you can achieve. And it’s a day that matters a lot to Miranda Miller...
Senior Program Manager Lead Dan Marantz explained in his announcement: Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin...
Creating maps is a crucial first step towards helping people access more information about parts of the world that are unfamiliar to them," wrote Jayanth Mysore, senior product manager at Google Map Maker Mysore, on Google Lat Long.
Forrester carries the official title of Senior Product Manager – Webmaster Outreach at Bing and was kind enough to and share with all of us his perspective on a few items. Part way through the transaction, one of the senior guys tells me they don't...
Throughout your career as a SEM manager you will most likely connect with many other marketers. This type of PPC manager comes up with some of the best ideas and tests you may ever hear of. The senior management heads to Google, sees a competitor...
Jeff Petrosillo, senior e-commerce manager at L'Occitane, which sells beauty products from the Provence, said the company has about 550,000 followers on Facebook and is thrilled at the potential for those followers to share its products with their...
Bing Webmaster Guidelines are live and tucked away in the Content Guidelines section of Webmaster Help help most business owners understand the broad strokes of search marketing” and will not contain deep, exhaustive answers, according to a blog...
David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to...
Thom Craver is the Senior Technical SEO Manager at TopRank Online Marketing and a regular contributor to Search Engine Watch. Miranda Miller has been the lead writer at Search Engine Watch since September, 2011 and has also joined TopRank, as...
Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score. Any manager with a good understanding of PPC will be a powerful ally in your efforts.
