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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at...

  2. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. In the session, our team will share best practices and tools for B2B social media management and monitoring.

  3. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g.if this query is from mobile device, increase bid by 10%”).

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Typically, among other things, agencies are very adept at project management and obviously should have experience with working with truly local partners or resources in supporting integrated marketing.

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Set up a fixed weekly meeting and invite all the stakeholders involved, from senior management to other team leads. All invitees don’t have to attend, but by having a specific agenda with critical items of interest you’ll likely find that most...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    It’s about engaging content management for your PR and online marketing, serving up all types of content – marketing, sales collateral, whatever a small business or large brand wants to share! PRWeb has turned the traditional press release designed...

  7. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    At 63 pages, this year’s Global CEO Study is not for the faint of heart, but should be required reading for management right up to the C-level in organizations of all sizes. One of the most compelling findings is how in tune CEOs are about the...