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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Re/code also reported that Sridhar Ramaswamy, who...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marketers should be sure to have a call tracking service in place that can be linked to their SEM management platform. In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    If every employee starts to take ownership of their work, commits to innovation, learning and discovery and works actively to sell his ideas to management, his work becomes similar to that of a business owner.

  8. Converged Media in Marketing Starts With Breaking Down Silos

    Many C-Levels and senior management "just don't get it. We still speakin silos and jargon the senior management still doesn't understand. Get buy-in and commitment at every level and everyone wins: customers, practitioners, and senior management...

  9. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at...

  10. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. In the session, our team will share best practices and tools for B2B social media management and monitoring.