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Sempo Search Marketing Industry

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  1. What is SEM? Depends on Who You Ask

    SEMPO SEMPO defines SEM as: Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker...

  2. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. SEMPO research has long since been relied upon to gauge the state of affairs for the digital...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by Econsultancy. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and...

  5. SEOs: Will You Negotiate a Salary Increase in 2013?

    In June of 2011, the search marketer's industry body, SEMPO, released a survey of salaries and job titles among search marketers which revealed that with three to five years of experience, search marketers are paid an excellent salary compared to...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and...

  7. In Memoriam: Search Marketer Ron Jones

    Ron proudly and enthusiastically represented our industry as a SEMPO board member, conference speaker, educator, and author. My enduring memory of Ron from our time in SEMPO and just from whenever we met at industry events, was that he always had a...

  8. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Look for experts in all the right places, such as conferences, trade shows, sponsored webinars, and on industry organization websites such as SEMPO. Accountability is something that is near and dear to most of the writers here on Search Engine...

  9. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. SEMPO is pushing legislators to throw out the bill; their letters respectively state: SEMPO’s letters are available in their entirety online...

  10. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He calls attention to those of Google’s changes most significant to SEOs from the last year, some of which seemed like direct hits on the industry as a whole, in his article 2011: The Year Google and Bing Took Away From SEOs s Chris Boggs...

  11. SEMPO Tells Government: Don't Censor Search Engines

    As leading search industry expert and SEMPO Vice President Mike Grehan so eloquently put it: "You have no more right to rank at Google than the billions of other pages on the web. SEMPO asserts that heavy-handed regulation will only hurt the...

  12. State of Search: Strong SEM Industry Growth Projected in 2011

    Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report 2011. Econsultancy, partnered with SEMPO, polled 900 companies and agencies through a global online survey. The full annual report is available to SEMPO members and...