SEO News

Sempo

RSS
  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and...

  2. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    SEMPO/Econsultancy note, “Although SEO has changed significantly with the Panda and Penguin updates, goals haven’t. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in mobile use are...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Look for experts in all the right places, such as conferences, trade shows, sponsored webinars, and on industry organization websites such as SEMPO. Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard...

  4. You Are Not in Control – #RIMC 2012 Highlights

    The annual conference, which takes place in Iceland’s capital, is organized by Kristjan Mar Hauksson, SES speaker, SEMPO board director, and founder of Nordic eMarketing. The ninth annual RIMC (Reykjavik Internet Marketing Conference) took place...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. SEMPO is pushing legislators to throw out the bill; their letters respectively state: SEMPO’s letters are available in their entirety online...

  6. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He calls attention to those of Google’s changes most significant to SEOs from the last year, some of which seemed like direct hits on the industry as a whole, in his article 2011: The Year Google and Bing Took Away From SEOs s Chris Boggs...

  7. SEMPO Tells Government: Don't Censor Search Engines

    The solution, says SEMPO, is that "governments need to allow search engines to provide the best results with limited to no regulation. FTC's antitrust probe into Google, the search marketing organization SEMPO issues a statement to the FTC Chairman...

  8. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Scott Smigler, President of Exclusive Concepts and co-chair of SEMPO Boston Working Group said: If a user is signed into a Google account, any search performed will now be done on a secure socket layer (SSL) and will no longer pass the search term...

  9. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Based on an annual white paper from Impress Rs latest Internet data, Motoko Hunt, search consultant for AJPR and chairman of SEMPO Asia Pacific Committee, outlined the rise of Twitter and Facebook in Japan.