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Sempo

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  1. What is SEM? Depends on Who You Ask

    SEMPO defines SEM as: SEMPO In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. This made perfect sense, as marketing naturally incorporates a wide array of...

  2. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. The SEMPO State of Search reports offer a thorough look (upwards of 100 pages) at where search...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600. SEMPO identified a trend it calls "holistic search," that is, having the same staff managing...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT). Webmaster Tools offerings from both Google and Bing can offer a wealth of insight...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and...

  7. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    SEMPO/Econsultancy note, “Although SEO has changed significantly with the Panda and Penguin updates, goals haven’t. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in mobile use are...

  8. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Look for experts in all the right places, such as conferences, trade shows, sponsored webinars, and on industry organization websites such as SEMPO. Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard...

  9. You Are Not in Control – #RIMC 2012 Highlights

    The annual conference, which takes place in Iceland’s capital, is organized by Kristjan Mar Hauksson, SES speaker, SEMPO board director, and founder of Nordic eMarketing. The ninth annual RIMC (Reykjavik Internet Marketing Conference) took place...

  10. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. SEMPO is pushing legislators to throw out the bill; their letters respectively state: SEMPO’s letters are available in their entirety online...