SEO News


  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantics The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. We're interested in lexical semantics, although an argument could be made that Google is at least partly interested in logical semantics.

  2. Machine Learning Basics for Better Content & SEO Results

    One end result is a more rapid development of complex understanding by machines – the heart of semantics. Do you understand what they're capable of learning and how they go about it? If not, it'll be helpful to any SEO or content writer to...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Don't worry about the semantics. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  4. It Doesn't Matter What You Call Your Online Strategy!

    So you can focus on getting great results - and leave your competitors to argue semantics. I ran a poll a while back asking what the best term to use was - content marketing or inbound marketing. This generated lots of responses and opinions:

  5. Getting to Where Search is Going to Be, Not Where It Has Been

    Use coding semantics vs.content semantics to better position toward the various intents. When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not...

  6. Semantic Search: The Eagle Has Landed

    Google’s actualization of this vision is predicated on their ability to infer the semantics behind Web content. Earlier this year, the Wall Street Journal shed light on Google’s plans to add depth to the search experience –foreshadowing the arrival...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    In many ways, this is a matter of semantics and if you’re not up to date with the latest changes in SEO you might be approaching link building all wrong. Google’s most recent Penguin update has caused a storm of controversy since it began cracking...

  8. How to Google-Proof Your Small Business SEM Strategy

    Don’t interpret the evolution of SEM as merely an exercise in semantics. Small business owners already live on the edge, often with large debt and little margin for error. The failure rate for small business is high, and growing rapidly since the...