Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. People, as authors, become part of the semantic web equation.
He also does a lot of work and writing around schema.org and the semantic web. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to...
Examples of poor pagination (or complete lack of) are pretty rampant across the Web. Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals...
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. In my view Google uses its Hilltop algorithm, which identifies so...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Consumers are spending less time on traditional search engines and more time on...
Semantic search isn't just about the web. The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web.
There is an extremely complicated web of providers of local data with many supplying data to others. Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance?
Make friends (even more so) with your developers and get their input on how to open up your data and web services. The connections between your social profiles and your web or non-web content need to be clear and machine-discoverable (see: rel...
Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. For instance, using an example that Tim Berners-Lee presented in 2001 in The Semantic Web, for a genealogy system, a rule such as "a wife...
The point of the tool therefore isn’t to help sites recover, but to give Google the data they need to clear the web graph so they can compete in the era of semantic search. Knowing this works they then simply hit more people with more updates in a...
Equally there can be an annoying specificity required needed to differentiate between say, actual web destinations for hotels versus aggregator and review sites - which is a problem I find especially apparent in mobile paid search ads.
Semantic search isn't just about the web. In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines...
Google is moving to a model of rewarding relevance and value based on the semantic web while rendering manipulative techniques of old redundant. A lot of energy is used to talk about the new kinds of content you can create on the web, but the good...
These companies employ scores of seasoned Web and application developers who know the exact value that incremental clicks provide and generally have resources to implement microformatting. If they cannot get simple semantic markups implemented...
The concept of the Knowledge Graph is too complex for the time left in this article, but simply put and in layman’s terms and because a true semantic web is out of reach right now (a web where the context of the user search query is just...
Search is skating toward the Mobile Social Semantic Intent Web 3.0 and it is best to have your site position heading right in that direction before the puck passes you by. Search has largely been a semantic play with content by making sure you at...
Search experts have been talking up the "semantic web" for years and no doubt you will have read about how it will "transform the landscape. While semantic web has many facets, intrinsically it is about organizing data in a way that helps...
The resource is definitely more focused on the broader discourse around the “semantic web” as opposed to “semantic search” and possibly a bit academic for the non-technical professional. A WebMediaBrands blog for media professionals interested in...
Given Google’s recent launch of Google Offers (beta), it seems logical that Google would offers they find via web search to populate the new application. Google’s actualization of this vision is predicated on their ability to infer the semantics...
