Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. It’s not that PLAs inherently steal from paid search.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own...
For search and content marketers it isn't just the platform but also the data behind it that makes it really exciting. Those pillars include looking at everything from the content needs of existing marketing personas and keyword opportunities to...
Semantic search isn't just about the web. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. Neglecting core SEO tasks may result in losing out on the long-term benefits that can accrue...
Google doesn't inherently know this, but leverages it's massive data set of user behavior (such as clicks/dwell rates), human reviewers and semantic interpretation of content to connect search intent to relevant content/media types.
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? This highlighter takes the pain out of semantic markup and if we all use them Google will probably...
PLA is a paid search channel and not a CSE (comparison shopping engine) channel. Semantic Organization of Products This channel is suddenly akin to the early days of paid search where you could likely generate positive ROI just by turning it on.
Search engines have the ability to form semantic relationships. The user sees this and now with heightened internal linking, while the search engine bots see the importance too. While this post has the overtone of usability of conversion...
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. This begs the question: what’s the future of SEO...
Here are seven small business SEO tips to help earn more business through traditional organic search rankings. Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks.
Finally (and this is more of an aside), many in SEO view keyword rankings as “worthless” because of the myriad of SERP variables at play, like personalization, localization, segmentation, semantic search, etc.
The Future of Semantic Search must be included, behind the scenes, in semantic search algorithms. Looking at the issue strictly from the standpoint of achieving a semantic search capability, it seemed that rather than trying to teach a computer how...
That came from its attempts to clean up the link graph of spammy links to enable the search giant to compete in semantic search, with the likes of Wolfram|Alpha and Apple. The point of the tool therefore isn’t to help sites recover, but to give...
Two search technologists previously from Yahoo and Powerset have teamed up to create an app designed to turn searching on its head. The battleground for mobile search mindshare is not necessarily in simply presenting the right results more often...
Semantic search isn't just about the web. In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines...
To learn more about rich snippets and structured data, see Jiyan Wei’s Getting Started with Semantic SEO. The brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our search results.
Use social data to help find out what people are talking about using something like social mention or Bottlenose, a new social search engine that I love. Google is moving to a model of rewarding relevance and value based on the semantic web while...
Staying informed on how Google is leveraging semantic search will help you get a leg up on your competitors as Google’s platform strategy continues to unfold. Search-and-retrieval. It’s the beachhead that makes Google’s expansion possible and they...
