SEO News

Semantic

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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. As semantic search capability continues to develop, it will become increasingly important to stop focusing...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Hummingbird and semantic search. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Google continues to make this increasingly so, with local branded and...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    The fact that the algorithms do, in fact, often make that distinction, points to some progress in their development of semantic ability. But semantic mustn't be conflated with artificial intelligence – the two are quite different.

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Major 2013 changes included further releases of Penguin and Panda...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  8. Searcher Personas: A Case for User-Centric SEO

    Hummingbird was a big stride toward better semantic and conversational search. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with...