SEO News

Semantic

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  1. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Google continues to make this increasingly so, with local branded and...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    The fact that the algorithms do, in fact, often make that distinction, points to some progress in their development of semantic ability. But semantic mustn't be conflated with artificial intelligence – the two are quite different.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Major 2013 changes included further releases of Penguin and Panda...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  6. Searcher Personas: A Case for User-Centric SEO

    Hummingbird was a big stride toward better semantic and conversational search. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Understand structured data, the semantic web and how Google looks to "link" topics and entities. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe.

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...