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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. In-house Natural Search Optimization - 2.62% Outsourced Natural Search Optimization - 4.76% Marketing activities are the engine of growth for a company.

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  2. Search Engine Forums Spotlight

    Marketing Sherpa Sep 30 2004 9:07PM GMT How to Budget SEM Into a Media Plan. Google's AdWords Optimization Team Webmaster World I am wondering if it's a good idea to use Google's adwords optimization team to improve our campaigns?

  3. New Search Engine Marketing Buyer's Guide

    SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...