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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at...

  2. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. The definition of SEM is surprisingly different, even contradictory according to the...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. According to Greene, they come to the conference almost every year to meet people with varying backgrounds and...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  6. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new...

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  8. Unemployment Still Painfully High, But One Sector Is Begging For Job Applicants!

    He adds, "The Search Engine Marketing Professional Organization (SEMPO) recently announced that the North American SEM industry will grow 14% this year to $16.6 billion! However, there is one industry that is pleading for candidates, SEM (Search...

  9. SEMPO Adds Two New Working Groups: San Fran and the ATL

    They are becoming an increasingly popular way for SEMPO members to share ideas and expertise and, in the end, they benefit the SEMPO organization and the SEM industry. SEMPO (Search Engine Marketing Professional Organization) has announced two new...