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  1. What is SEM? Depends on Who You Ask

    As illustrated above, there is a great variety of interpretations of SEM across the industry. How Do Industry Professionals, Businesses, Brands Define SEM? No surprise, industry professionals and the clients they serve also have varying perceptions...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. What Should We Call This New Industry of Ours? Nomenclature: The Industry Case For and Against SEO The changes we've experienced over the past few years have certainly gained the attention of...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. During my first presentation last spring, I covered a quick overview of SEM, including how Google generates 96 percent...

  8. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. Or should I take a moment to introduce myself, a Bing Ads Evangelist, sprinkling in...