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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  3. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal...

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The complete State of Search Marketing Report 2012 is available to SEMPO members to download from their SEM Research page. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in mobile use...

  5. B2B Search Engine Marketing: Goals for 2011

    The point is that B2B search engine marketers need to be ahead of the game when it pertains to how new technology advancements can be leveraged for managing an SEM program. In a recent study by Fusion B2B, Internet marketing and social media didn't...