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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. Return on Investment: If you're like most digital marketers, you probably have difficulty...

  2. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI! Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing...

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by 40-80%ROI increase by 20-60% Conversion Rate increase by 30-50%Profit increase by 30-50% Print-on-demand...

  4. Testing Your Online Business Plan

    Whether you sell products or services, realizing a positive ROI doesn't just take hard work -- it takes a solid plan! I also get e-mails from a lot of folks who are disillusioned with SEM. Install analytics on your new Web site -- make sure you can...

  5. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. That's what makes it the definitive event for UK and European marketers, corporate decision makers, webmasters and...

  6. Meet the Conference Speakers at SES London 2009 – Part 1

    How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't. The German SEM World from Thomas Bindl at SES NY 2008

  7. SearchDay | SEO Dreams are Made of This

    It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level...

  8. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can...