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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Rushing your holiday SEM promotion plans will lead to poor execution and poor results. Most SEM holiday-related articles are focused on e-commerce campaigns...

  7. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...