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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of...

  2. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Rushing your holiday SEM promotion plans will lead to poor execution and poor results. Most SEM holiday-related articles are focused on e-commerce campaigns...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Roth noted that even though this is an issue, the comments by men and women in...

  7. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. Content Marketing Institute provides perspective on how sales reps can add value to marketing’s content efforts.

  8. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    As with any SEM efforts, they tested ideas, saw what worked and continued to implement further those that paid off. In SEM, as it is in blackjack, it is possible to make all the right decisions based on the data, yet still not have the most desired...