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  1. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you...

  2. Users and Search Engines Want the Same Things

    I say this a lot – and it still isn't necessarily a widespread notion outside the SEM industry: While those are two very different things, you can often serve both audiences by being smart with your Web site development.

  3. Testing Your Online Business Plan

    I also get e-mails from a lot of folks who are disillusioned with SEM. I receive a ton of e-mails from startups and kitchen table Webmasters. I love these e-mails because they give me great ideas about how to explain and approach writing about...

  4. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. SEM is an ongoing process that requires art and science -- invest the time to do it the right way. In doing a wide variety research into what is and isn't working for a small business Web site, I find...

  5. Where's The ROI?

    Just like the car repair industry has good guys and bad guys, so does SEM. Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business.

  6. The Geometry of SEM -- What's your Angle?

    Sorry to break it to everyone, but online entrepreneurs are a dime a dozen. More online businesses fail than succeed. Unless you want your foray into the interwebs to go the way of the dodo, you better channel some Euclid and find an angle.

  7. SEW Experts: The Geometry of SEM -- What's your Angle?

    Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?

  8. SEW Experts: SEM Success In 10 Minutes A Day

    In today's small business SEM column, "SEM Success In 10 Minutes A Day," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. If you're a small business owner, it can be difficult to juggle your responsibilities.

  9. SEM Success In 10 Minutes A Day

    The best way to learn or stimulate experimentation in SEM is to read. Small Business SEM -- Matt McGee is one of my favorites, and he really knows how to break things down for the smallest of businesses.

  10. SEW Experts: Why Links are Like Shoes

    In today's small business SEM column, "Why Links are Like Shoes," Carrie Bradshaw, I mean, Carrie Hill indulges the fashionistas among us with a catwalk of links - and how to make them part of your wardrobe.

  11. The Big Picture -- Well-Rounded SEM for SMBs, Part 2

    Last time, we talked about three of the bigger pieces to consider when running a well-rounded online marketing campaign. Good analytics, solid SEO, and effective paid advertising will help you understand how search engines work, how users interact...