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  1. SEO vs. SEM Timelines: A Medical Analogy

    SEM = Pain Meds The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? YouTube is already killing it with their video ad campaign product. Social media advertising is what traditional search engine marketing...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Rushing your holiday SEM promotion plans will lead to poor execution and poor results. Most SEM holiday-related articles are focused on e-commerce campaigns...

  5. Local Keyword Research: 3 Ways to Use Google

    Knowing which queries Google is pushing users toward is another good place to start when defining what keywords to build SEM campaigns around. The foundation to any search marketing campaign begins with extensive keyword research to identify what...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  7. 7 Ways to Get More Out of Your Conversion Confirmation Page

    This is one of those elements of your SEM campaign that could be optimized quickly with great returns. Improving your conversion rate is one of the most important tactics in your SEM toolkit. To grow your business and improve your SEM ROI, you need...