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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates.

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM...

  3. SEO vs. SEM Timelines: A Medical Analogy

    The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Local SEO and SEM are time consuming and tedious, though. Automating Local SEO for Better Performance found that automating these above items...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. My presentation covered a number of important topics, including how writing is used across various digital marketing...

  8. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. The second part of the arrangement, a search solution for global digital marketers...