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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Localize on-page business content (e.g.hours, driving directions, local...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing. Our marketing automation platform showed us that "software solution integration timeline" was...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their...

  8. The Search Agency Launches Local Search Campaign Management Platform

    The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search.

  9. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. It's hard to find that time to reflect on the women who blazed trails in...

  10. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. It should be embraced by the entire business and the sales team is the perfect place to start.