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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. I've been working a lot with Big Data and Predictive Analytics recently, so you...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Because the picture could also represent a small business CEO who is closing a new deal before dropping her child off to day care. In SEM, as it is in blackjack, it is possible to make all the right decisions based on the data, yet still not have...

  3. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Cool, but what is the big picture? Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. The big danger to issuing SEO press releases post-Panda/Penguin is that...

  4. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    These range from “cleansing” (pushing undesired results down) and “protecting” (making it hard to rank for branded search terms and putting contingency plans in place) to “steering” (influencing research queries for media and public opinion) and...

  5. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    Understand your customer by slicing away the big picture data and drilling down into specific customer groups. Imelda blogs at SEM Booty and is also on Twitter @imeldak Dashboards: Big bosses like big numbers, but these kinds of numbers (especially...

  6. SearchDay | A Tale of Two Links

    But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for...

  7. Top 10 Videos on YouTube from SES San Jose 2008

    Well, that's the big-picture idea, at least. Tim also talks about SiteTuners' new self-service portal which opens up, for the first time, some of SiteTuners' large-scale multivariate testing tools to in-house SEM's (search engine marketers).with 57...