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Sem Agency Search William Flaiz

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  1. The Best of Outsourced: 10 Greatest Hits

    Until recently, I was vice president of SEO and Web analytics at Razorfish, running all organic search and analytics projects within the agency. I feel it's time to turn the column over to someone with a strong agency background who can expand the...

  2. SEW Experts: The Best of Outsourced: 10 Greatest Hits

    In today's SEM agency issues column, "The Best of Outsourced: 10 Greatest Hits," William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.

  3. SEW Experts: Is Your Landing Page Relevant?

    William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. In today's SEM agency issues column, "Is Your Landing Page Relevant?

  4. SEW Experts: Are Rankings Still Relevant?

    William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines. In today's SEM agency issues column, "Are Rankings Still Relevant?

  5. SEW Experts: Search Shifts and Predictions for 2009

    In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.

  6. SEW Experts: Universal Search Should Be a Plus

    In today's SEM agency issues column, "Universal Search Should Be a Plus," William Flaiz reminds us that as new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.

  7. Why Retailers Should Be Day Trippers to SES Chicago

    Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Agency.com As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM...

  8. SEW Experts: The Organic and Paid Balancing Act

    In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.

  9. SEW Experts: Search is Not Enough

    In today's SEM agency issues column, "Search is Not Enough," William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars. Marketing has grown fairly sophisticated over the...

  10. SEW Experts: There's No Secret Recipe to SEO

    In today's SEM agency issues column, "There's No Secret Recipe to SEO," William Flaiz shares some tips for guiding you down the path to SEO success. But while a general framework is necessary to be effective, the search engine optimization process...

  11. The Evolution of SEO

    The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. Either way, strategic SEM benefits the users, clients, and agencies involved. As SEM matured, it headed off to high school, and we...

  12. SEW Experts: The Evolution of SEO

    In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream.

  13. Step into the Ring for a SEM Pitch

    Though conveniently (and thankfully) similar to a traditional agency's process, here's how we make the pitch in the world of search. A request for information (RFI) document is usually sent by the client in order to obtain statistical information...

  14. SEW Experts: Step into the Ring for a SEM Pitch

    In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they...

  15. SEW Experts: Keywords Without Ego

    In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make.