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  1. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  2. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Prior to Canalytics, he held various e-marketing management positions for technology and software companies that include Komunik - a Relational Marketing software vendor, Cognicase - a Canadian leading IT consulting and systems integration firms...

  3. Search Engine Optimization in a Down Economy

    Because SEO is a much more laborious process (companies must dedicate IT resources, copywriters, PR firms and others), it can be more difficult to get implemented. The agency is responsible for benefits, costs for office space, costs for computers...

  4. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector for the past 2 years. As a co-founder of SiteLab International, a full-service interactive agency, Dana's extensive...

  5. SEM Vendor Checklist

    In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. I suggest you research the questions raised yourself, or even hire a consultant to help you...

  6. Search Marketers' Wish Lists

    Why Most Public Relations Firms Aren't Great Social Media & Blogging Experts, SEM Clubhouse Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or...