No one wants to link to an ecommerce domain that only has product pages, bare minimum content, and sells discount yoga music. It's astonishing how often a potential client contacts me about link building for their site, only to discover their site...
For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. On search engines, it's all about the keyword.
Because it sells ad space based on a keyword auction, it's actually a stock market for words. The Google search engine has a hidden side. If you bid on "donate your car Sacramento" or "DUI Attorney Houston", you'll find that the market for those...
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows?
One firm Beaucoup, which sells flowers online, saw an eight percent improvement in online engagement once it had the Trusted Stores badge on its site. Google is looking to bring its Trusted Stores program to the UK later this year.
PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Controlling the conversation around your brand is critical to upholding and improving reputation.
Your company sells video supplies and one of your target keywords is the term "video splitters. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in...
The deal terms between Microsoft and Yahoo mean that the partnership can only be called off if either Microsoft closes or sells Bing, or if Yahoo's revenue per search falls below 40 percent of Google's.
The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible current and future consequences of the problem, unveils a generic solution, and then introduces and sells your version of the solution.
Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know. RTB extends the bidding process that makes SEM so efficient to the display world.
That means every site that sells the product has the same description. That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy.
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it...
EBay sells a million different things – from shoes to concert tickets ¬ and their inventory is constantly changing. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
For example, let’s say you have a home services website that sells roofing in various DMAs. It’s been years since the digital marketing industry started touting “outreach” as the future of link building.
A vintner (someone who makes or sells wines) could do the same with the stores that carry its vintages and brands. This begs the question: what’s the future of SEO when people are connecting to information via intelligent agents and apps as opposed...
That's the core idea HitTail sells the SEO community and that idea is fundamentally Panda proof. New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as little fanfare as possible.
Take this example of a simple kitchen tool Amazon sells, a corn kernel remover. While content marketing continues to be exceedingly important, it’s not all about articles or resources, as you may have discovered.
Sex sells, but is it more important than humor? Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked video on YouTube.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review. Build relationships, not links. If you’re in the business of link acquisition and...
If you’re a U.S.seller that sells abroad, make sure you jump into this commercial model now to get a jump on your competition. In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search...
