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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Good content does more than simply inform; it educates and sells. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.

  3. How to Dominate the Entire First Page of Google

    PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Controlling the conversation around your brand is critical to upholding and improving reputation.

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    A Picture Sells a Thousand Shirts Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers coming in from head, torso, and long-tail queries. As any good online marketer knows, organic traffic isn’t "free," but...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. On search engines, it's all about the keyword.