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  1. How to Dominate the Entire First Page of Google

    PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Controlling the conversation around your brand is critical to upholding and improving reputation.

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    A Picture Sells a Thousand Shirts Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers coming in from head, torso, and long-tail queries. As any good online marketer knows, organic traffic isn’t "free," but...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. On search engines, it's all about the keyword.

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Your company sells video supplies and one of your target keywords is the term "video splitters. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in...