Your company sells video supplies and one of your target keywords is the term "video splitters. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in...
The deal terms between Microsoft and Yahoo mean that the partnership can only be called off if either Microsoft closes or sells Bing, or if Yahoo's revenue per search falls below 40 percent of Google's.
The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible current and future consequences of the problem, unveils a generic solution, and then introduces and sells your version of the solution.
Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know. RTB extends the bidding process that makes SEM so efficient to the display world.
That means every site that sells the product has the same description. That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy.
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it...
EBay sells a million different things – from shoes to concert tickets ¬ and their inventory is constantly changing. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
For example, let’s say you have a home services website that sells roofing in various DMAs. It’s been years since the digital marketing industry started touting “outreach” as the future of link building.
A vintner (someone who makes or sells wines) could do the same with the stores that carry its vintages and brands. This begs the question: what’s the future of SEO when people are connecting to information via intelligent agents and apps as opposed...
That's the core idea HitTail sells the SEO community and that idea is fundamentally Panda proof. New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as little fanfare as possible.
Take this example of a simple kitchen tool Amazon sells, a corn kernel remover. While content marketing continues to be exceedingly important, it’s not all about articles or resources, as you may have discovered.
Sex sells, but is it more important than humor? Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked video on YouTube.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review. Build relationships, not links. If you’re in the business of link acquisition and...
If you’re a U.S.seller that sells abroad, make sure you jump into this commercial model now to get a jump on your competition. In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search...
Jeff Petrosillo, senior e-commerce manager at L'Occitane, which sells beauty products from the Provence, said the company has about 550,000 followers on Facebook and is thrilled at the potential for those followers to share its products with their...
Clayton Homes builds, sells, finances, and insures manufactured and modular homes. How do you build a relationship with a potential buyer over a period of four, five, even months or more? How do you do it again and again with thousands of people...
If you're a merchant that sells clothing for example, creating an ad group for jackets and hats would be a good holiday strategy for Q4. Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the...
Say that your business, for example, sells office furniture and you have identified Staples as a key competitor. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real time.
LinkedIn sells display ads, targeted status updates, recommendation ads, sponsorships, partner messages, text-based ads, analytics and research. LinkedIn is moving one step further into business-to-business and business-to-consumer marketing with a...
VD: In the retail and ecommerce contexts, a post-conversion campaign could be focused on driving up-sells, cross-sells, and repeat business by showing users ads for products that are similar to the products they have already purchased.
