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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? Penguin and their various attacks on unnatural links...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    The only exception is if the site that reprints the article links back to Suite101.com (and I hope people aren’t that stupid, after Panda). Until early this year, content farm-type sites positioned themselves as the experts in everything and needed...

  3. What if JC Penney Link Buying is Just the American Way?

    After all, it's not like anyone can get arrested for buying and selling links. If we use the analogy that websites often represent people or groups, then lots of links from a variety of individuals and groups is likely to be a strong indicator of...