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  1. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). When people find out I’m the author of Google AdWords for Dummies, the second most...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. The new rules of selling and customer service are...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. Instead, purchase detail reports give granular transaction details for better insights into campaign...