Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. As an example, Grasshopper, sellers of virtual phone systems, launched their...
But courting a fragmented SMB market (direct and through re-sellers) continues to develop. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in...
We come up with really sophisticated strategies for our clients to have labels for seasonal products or we have labels for best sellers, or you can do price buckets, a label for all your products between $0-20, between $20-40, between $40-60.
EBay's other consituents – the sellers: Will they now feel that eBay won't support their listings as actively as other channels? Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often...
Since Google Shopping PLAs work with a bid hierarchy, you're also bidding higher for more specific ad groups, such as your category and best sellers than your All Products ad group. One of the easiest mistakes to make when managing your Google...
Sellers that sell well-known brands may get a bump in rankings because consumers are familiar with those brands, and Google may assume if a seller has access to certain high-quality brands that the merchant is a quality seller as well.
It is widely used by link sellers as a link grading system. Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why...
As reported by CPC Strategy, it's only open to sellers in electrical and electronic products currently. A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly...
At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets, etc.so I judged Google pretty heavily for this suggestion.
This column is for both buyers and sellers of SEO services in hopes that 2013 will be the year of equilibrium for SEO. So sellers attempt to make it easier for buyers to understand SEO proposals in order to ultimately get to a closed deal – a...
This month, Google announced it will be expanding its commercial shopping engine for sellers globally, in the UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Add to these user-friendly features the security...
Payvment, for example, which bills itself as the number one Facebook ecommerce platform, has announced that it will run Black Friday deals between November 23rd and 27th, as well as Weekly Deals, enabling sellers to feature up to three promotional...
To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. They’ve just announced their investment of over a quarter of a million dollars in Google PLAs on behalf...
Nevertheless, once you've found a good list of suspected sellers, putting them through LTJ should give you a strong indication of who the buyers are. Either way, Google have certainly upped the ante recently with the Penguin update and a slew of...
Sellers participating in Taobao’s Consumer Protection Agreement There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always catches people...
There have been reports of sellers going into extreme pricing wars to win buy boxes (competing against other sellers and Amazon themselves). On top of that, there have been multiple retailer reports of Amazon reaching out direct to manufacturers...
Although the full transition to Google Shopping won’t happen until October, it is important for sellers to get started now (You could lose 10 percent of your site traffic! Just like the paid CSE Pricegrabber, Google Shopping will have the utility...
The Five Forces of Keyword Competition likely will not start a revolution in the world of SEO strategy, but hopefully it will help agencies and marketers (the buyers and sellers of SEO) think differently about the ever-changing external forces on...
Each of these circumstances will have different items for sale, be sold in different ways, and only the very sophisticated well financed and imaginative sellers are going to be able to capitalize on the availability of data and innovation of...
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. While many mentions of Amazon from early Pinterest adopters refer to the rainforest...
