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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Today those are the buzzwords that sell. But the buyers fishing in the digital talent pool...

  2. Fake Online Reviews Cost 19 Companies $350,000

    And there have been instances where all the reviews of a product have been secretly bought and paid for by the seller of the product. Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Obviously from a seller's perspective, the former isn't a problem at all; it's the sensible thing to do. After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what...

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Amazon notes that "customers can share some personal information from their Amazon profile, including name, email address, and zip code", but what the full details of where customer information are still a bit fuzzy, as this question on the Amazon...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  6. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. I touch on some best practices, such as how to set up a best...

  7. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    When these tricks are practiced by either the buyer or the seller the economics of SEO fail, because the time and effort required to meet SEO expectations and results won't match. The lack of a content marketing strategy will leave the SEO seller...