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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. I touch on some best practices, such as how to set up a best...

  2. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    When these tricks are practiced by either the buyer or the seller the economics of SEO fail, because the time and effort required to meet SEO expectations and results won't match. The lack of a content marketing strategy will leave the SEO seller...

  3. Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails

    The seller’s account has since been removed from Gigbucks and the list offer deleted. Yesterday, we reported that a blogger claimed to have purchased a list of over one million Facebook user emails, complete with full names and the URLs of their...

  4. Facebook & Twitter Apps Exploited to Profit From Private Data

    The seller claims to have collected the information over a period of six months, meaning users might have changed their privacy settings between the time of collection and our verification. Internet marketer Bogomil Shopov has been blogging his...

  5. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    So for example, if pure gray hat you might build links to your site through link distribution methods, but never would you purchase links directly from a link seller. On the heels of yet another “SEOs are just gaming the system and taking advantage...

  6. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    Google has been showing seller ratings and reviews for a while now, and with good reason. Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet.

  7. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Seller ratings also speaks to the growing year-end demand for customer service solutions tied to people’s gift purchases. We’ve learned quite a bit, such as: Which product categories see a spike in interest earlier in the run-up to holiday shopping...