Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. Not only is it a good idea to make sure your product pages are optimized for the...
Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? While we won’t dig into specific PPC channels right now, these general best practices will apply...
Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to engage prospects. The world’s most perfect PPC ad will fall on its face with a poor landing page. The following best practices and tips can help you...
Many of the PPC tools have a URL checker that will help make this process more efficient. Landing Pages Are any landing pages broken? If you sell beach balls you don’t need as high of budgets in the winter, but you do need to raise them once that...
Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.
Perhaps a PPC campaign targeted to that specific phrase that went to a bed bugs and the hotel landing page that showed some certification or a clean bill of health from a regulatory body would have been enough to assuage any waverers concerned...
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. You have no more right to rank at the top of Google than the billions of other web pages out there. Search Engine Watch Director Jonathan Allen...
They were nice enough to sit down with me after their session and walk me through the process of analyzing a competitor's PPC campaigns. Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions.
It’s also a great place to network with other PPC professionals. This is a good list of PPC people on Twitter to start following. I was working on my friend’s PPC account and all of the basics were in place: tight ad groups, relevant copy, and good...
First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook likes. The point is that marketers should be able to find some element on its pages that can attract social signals.
To illustrate the many pay-per-click (PPC) tactics that have proven successful in generating billions of dollars in revenue for our clients, we created a PPC tactics chart that serves as a guide for marketers looking to squeeze efficiency, blow...
Text ads play a critical role in your holiday PPC success. You're still trying to answer those questions as profitably as possible through your choice of keywords, text ads, and landing pages. These tips will help you increase your relevance...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
These new features offer a compelling benefit to advertisers and agencies: free tools to help you eliminate some of the time and expertise used to run profitable PPC campaigns. For a small business with limited time and expertise to manage PPC, it...
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
Title tags and meta descriptions: These two hugely important pieces of SEO function the same as your PPC headlines and ad copy on the paid side. You can use your PPC performance (traffic and CTR) and analytics (traffic) to determine the best...
Over the past few years, as search engines have incorporated a quality score into the PPC listing placement rules, search marketers have begun to understand that deeper descriptive content can sometimes lead to a higher quality score for a landing...
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Bring it to the Profitable PPC forum. This page is so wrong, so irrelevant to the search, that I'll just make a charitable...
Search plays a role when you use PPC or organic search to grow your subscriber list. You can tack a source code onto the click-through that activates a JavaScript ad on the pages they visit that reinforces the discount -- without giving every...
