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  1. Setting up PPC Campaigns

    Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? While we won’t dig into specific PPC channels right now, these general best practices will apply...

  2. Killer PPC Ads: The Fundamentals

    Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to engage prospects. The world’s most perfect PPC ad will fall on its face with a poor landing page. The following best practices and tips can help you...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. You have no more right to rank at the top of Google than the billions of other web pages out there. Search Engine Watch Director Jonathan Allen...