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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. If you sell via other channels as well, reach out to your existing base of satisfied customers and ask them to leave...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can cut through the clutter and filter out the noise by making the web experience more relevant to the individual. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. If you're curious about what the state of ecommerce looked...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools.

  6. 7 Content Marketing Tips to Recover From Google Penguin

    The purpose of a blog is to capture and keep attention, not to sell. Commitments: Once we commit to something, we feel a stronger need to follow through. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no...

  7. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Looking at Unruly's campaigns alone, click-through-rates (CTR) on smartphones and tablets more than tripled. For other videos, however, we find that having strong audio cut through is more important than visuals on the smaller mobile screen as the...