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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But don't let that excitement blind you against the other uses content has on your site -- to build your brand, to increase conversion, to set up a proper framework and to sell to customers. Sitting at the table, I've found I'm having a far easier...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Fashion advertisers, for example, need to sell the latest styles before they fall out of favor," DoubleClick writes. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will...

  3. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. With several successful social networks, accompanied by the...