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Self Service Content Match

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  1. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Garcia moved the project out of the MIC and redesigned it as a self-service search platform. When released to the public, the service will require users to sign up and open an account. Some modes make sense like AND, which includes all terms in...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. A single, relevant, traffic-driving, mid-tail term like...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said. It's very valuable service […] Eventually, content curators will be as...

  4. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    It is more often misused as a measure of self-worth than actual site performance. Will search engines reward my website (information, sales, service, blog) with the corresponding query? This finalized keyword list should help you create a...

  5. SearchDay | Interpreting Keyword Reports

    MySpace Launches Self-Service Ad Platform Posted by Nathania Johnson Oct 13, 2008 MySpace has launched a new self-service ad platform. Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its...

  6. SEM Vendor Checklist

    Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence destroyed by Universal Search, PageRank decimated by obsolete link-farm schemes...

  7. The Large Agency SEO Client – How Does this Beast Differ?

    Following on-page behavior such as mouse movements or click interactions, measuring interaction with Rich Internet Applications (RIAs) (yes, a related, and apologetically self-promotional link), and monitoring the sales life cycle and conversion...

  8. Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes

    This group will work with both direct sales (Direct Sales Channel) and self-service online advertisers (Online Channel). Teresi will oversee display and content match, and will take over the yield management and inventory optimization duties that...