SEO News

Self Service Ad Platform

  1. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. Twitter's self-serve platform is making promoted products something for almost everyone to evaluate easier and with...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Rao will work to bolster Twitter’s forthcoming self-service ad platform, while Rao will set up Twitter’s direct sales teams in countries and regions.via ClickZ) Meanwhile, Google has hired a veteran lobbyist and lost a pair of ad execs to Twiter.