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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    Well, APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said. It's very valuable service […] Eventually, content curators will be as...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. The self-described “decision search engine”, Bing helps people with answers...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  4. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    I started my first blog on WordPress.com years ago, but once I made the move to self-hosted, I think that's the best way to go. For WordPress.org (self-hosted) For users who would like to back up their content or move to another service, we’ll...

  5. Visual Storytelling: The Key Weapon to Content Marketing

    Rags to riches: These stories are about being true to one’s self, with one of the best known examples through Willy Wonka. Connecting your Twitter account to a service like Instagram will also assist with enabling imagery as part of your stream.

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative value that an agency plus in-house team can bring to sophisticated campaigns. Complicated marketing, content, regional and brand...

  7. Guidelines for Running a Successful Competitor Brand Name Campaign

    If someone is looking to log into their customer or self-service section of your competitors website, they have no reason to click on you ad, thus resulting in less unqualified traffic. Of course, negative matching keywords related to customer...

  8. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson's Keyword Lift system is a fully automated, 'self learning' machine which refreshes the predictive model every 24 hours. LivePerson may be most recognized for their instant chat software for websites which enables your customer service...