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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Previously I wrote about what that meant for Twitter Ads. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined...