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Self Serve

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  1. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Twitter's self-serve platform is making promoted products something...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in...