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  1. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. While free audits are tempting, they rarely will...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    However, if your sole purpose in producing content is based on vanity metrics, then this egotism can be viewed as self-centered, arrogant, and result in narcissism. Then I read it, see it's thin content and serves no real purpose other than self...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and big...