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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their tongue-in-cheek self-description is a humorous shot at the sensational content that many publishers crank out in the hopes of becoming the next viral sensation on line. In fact, sophisticated marketers test multiple headline versions prior to...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    However, if your sole purpose in producing content is based on vanity metrics, then this egotism can be viewed as self-centered, arrogant, and result in narcissism. Then I read it, see it's thin content and serves no real purpose other than self...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    You’re an Incessant Self-Promoter. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers, it probably does. Commit to publishing new content on a regular basis...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  6. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Add self-referential canonical tags (rel="canonical") Note: this may help Google distinguish original from duplicate content, but it won't address crawl budget issues. In the age of Panda, publishing copied or duplicated content across your site...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. If you're publishing a group interview, you've got some...

  8. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    Aren't shy about being self-promotional and doing some outreach. Publishing value-driven, quality content on your site is a major key to SEO success. Since we end up publishing most of these articles, it doesn't make much sense to have five of the...