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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule...

  2. Pinterest: An Introductory Guide for Marketers

    Cooking Light magazine’s website shows Pinterest as the second highest traffic referrer behind Google. Concerns about self-serving promotion restrictions are seemingly over. Pinterest recently updated their Terms of Service and took out their pin...

  3. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Giving a fan the chance to open a magazine, turn on the TV, or see a digital ad and say “that’s my Instagram photo” is a great way to show some love. Be cognizant of users’ feeds and don’t publish content that can be seen as too self-serving, but...

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    Whether it’s a sporty advertisement for a product in Sports Illustrated or emphasis on the health of a product in SELF magazine, the personalized effort is there. It’s the norm for consumer packaged goods (CPG) traditional media marketers to create...

  5. 6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers

    BJ Fogg, Stanford Professor, Founder of Persuasive Technology, and one of the "10 New Gurus You Should Know" by Fortune Magazine. He is labeled as highly self-destructive and much speculation has gone into assessing whether it is all a facade or...

  6. Generating Revenue From Outsourced Local Search

    Editor's note: This article first appeared in the August issue of SES Magazine. With this model, local search can serve contextually-relevant advertising, since consumers self-identify exactly what they're looking for and where.