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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. But ultimately link potential will weigh heavily in the final stages when you prioritize topic selection and...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    The toughest part in going through the tactic selection process is often computing benefits and costs. Social Media Tactic Planning Process: Social Media Tactic Planning Process The latter part of that process (step 6) involves selecting tactics to...