Companies in highly regulated industries can simplify the selection process by insisting on a social CRM platform deemed compliant with their own industry’s regulations. This is perhaps most evident in the convergence of paid, owned, and earned...
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
Breadcrumbs, side navigation, filters, related prods, color/size selection are all feasible options to mitigate click backs and improve onsite engagement signals. My previous article extolling the death of keywords talked about developing intent...
For example, a clothing retailer may determine that a popular search term on their site is “summer dresses,” so create and link to a deeper page from your category page that has a selection of “yellow” or “ v-neck” or whatever types of summer...
Many users don't remember the exact touch points that lead them to a sale, nor have the capacity to communicate them given the technical limitations of a dropdown selection or radio button form. Self-reported data is collected when a website...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
Always force the canonical path regardless of selection order. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search SEO...
Again, you're goal is link relevancy, not link volume, so you want to be narrowly focused with topic selection. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be...
Video Selection: Choose the video you will use as the trailer for non-subscribers, select the videos you want to feature on the browse tab, list out the playlists you will want to create and determine your video upload frequency strategy.
Just a selection includes: This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Doesn't this selection of websites closely correspond with many of the apps on your smartphone or tablet? There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the...
A method for device-independent point to multipoint communication, the method comprising: receiving from a first computing device of a first user a selection of one or more endpoints for receiving update messages; receiving, from the first...
The toughest part in going through the tactic selection process is often computing benefits and costs. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media...
To the right of this data range is an arrow which, when clicked, displays various options for date selection and comparison. Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you...
Mobile preferred creative will be a type of ad selection in AdWords. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location...
Hit the "Advanced Segments" link at the top of the page and choose "+New Custom Segment" You will see a selection of options like below: Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based...
When referencing Coca-Cola above I listed some of their taglines but one has to know that the selection didn't involve the owner of Coke sitting down, thinking of what he liked, and spending millions of dollars marketing it.
Creating content for all the selection criteria and filter options in your shop will be a lot of work and users don’t even benefit from all that effort. Even a selection with multiple brands, price ranges or product categories at the same time can...
Topic selection for SEO landing pages is usually driven by keywords and search demand. The keyword research piece should be used inform topic selection, some light on-page optimization, and your link building efforts.
This article explains just a selection of SEO PR services that I've seen offered so far. It requires careful keyword selection and expensive professional tools to detect the negative remarks that need attention in time.
