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  1. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. But in order to use PPC to ask and answer questions about what the market thinks of your...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you aren't already using custom reports, this is a great selection to start with. Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data. In fact, many people are suffering from paralysis of analysis...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    The first is to consider utilizing brand laddering in your own keyword selection strategy. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall...

  4. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Under Property Settings, scroll to the bottom of the page and you’ll see a selection for “Enable Demographics and Interest Reports. I was really excited to see some new information in one of my Google Analytics profiles this week.